I have been discussing in some forums about how malayalam movies can be marketed professionally?
There has been some interesting observations.
First thing is to accept that piracy is something we will have to live with today and tomorrow.People have tried worldwide and there has been no solution to it.Thats one issue with advancement in technology.Perhaps if there are strong laws a government can contain it to a certain extent.Thats not going to happen in our place anyway.Governments will take the taxes and do nothing as they do to everything else.Dont we pay the highest road tax,building tax in kerala?Whats our government giving us back?poor roads,pathetic infrastrcuture?
We have malayalees all over the world.Are we able to explore that market for malayalam movies?Releasing a movie in internet is not a viable solution as that will defenitely result in much better pirated prints.No registration can stop the powerful screencapturing softwares available today.
One viable solution is to go for a worldwide release,explore the market completely.They say there are malayalees all over the world.I think right now there is enough potential to release a good commercial malayalam movie in
12 screens in mumbai/pune,
4 screens each in chennai,blore,delhi,
2 in coimbature,1 in hydreabad.
15 all across UAE,15 in US,
3 in UK.
Probably there are more places like Australia,NZ as well.
Altogether thats more than 60 screens.A really huge unexplored market.Currently we are reaching these markets probably one month after the kerala release.By then the pirates are out and all available in web.
If there are distributors/exhibitors/wannabes from across the world reading this,please share your thoughts.
Are there technical problems in a country which currently prevents this?